Web Development and Marketing

In 2010 World Kayak started opening it’s doors to web development services as a fundraising activity.  All ready we have a number of key whitewater oriented clients being served with web strategy, design, development, hosting and marketing services, including:

Strategic Direction and Web Experience
World Kayak has a long 20+ year history in web development and online market strategy under the leadership of James McBeath, former Sr. Web Strategist for Compuware Corporation.  Under his belt are years of strategic assignments that include leading 2 NHL team web initiatives, 2 national amateur sport projects and corporate clients including Levi, Chrysler, Morgan Stanley and many others.  This web experience combined with years working with the outdoor sporting industry as former partner in Liquid Skills and Kayak Futaleufu brings a great synergy in skills for web strategy in whitewater.

Web Services Offered
World Kayak has a full team at work on web initiatives that span the full cycle of web needs; from early strategy to social network marketing help any paddlesports industry web effort.  Our service line includes the following support for your web marketing:

  • Strategic plan development
  • Web concept and design
  • Programming (html, PHP, javascript, Flash, Cold Fusion and more)
  • Custom blogspot creation at worldkayakblogs.com (serving 5000 members and growing)
  • Web site development (with content publishing tool included so you can manage your own site content)
  • Ecommerce
  • Banner ad marketing
  • Social network marketing
    • Social network presence development
    • Facebook pages, groups, events
    • Twitter page design
    • Boaterboard promotional management
    • Youtube channel set up

For more information please contact James at james(at symbol)worldkayak.com or call 613-256-0598 or 613-256-0783.